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帕蒂·罗斯
Defining Your Audience: The Power of Buyer Personas - June 5th

什么是买家角色? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

市场营销 to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them.

The goals of this hands-on workshop include developing clear definitions of your typical buyers, a clear sense of the customer journey that customers take, 以及如何生成

金融101 -梅萨坎

Find out why asking, "How can I get more revenue in my business?是一个错误的问题. This workshop is a guide for educating small business owners on what numbers, 比率, metrics and reports are vital to a business and to potential lenders.

Building Effective Strategies for 非营利组织 Success

Join us for a workshop designed for individuals interested in starting or newly involved in the non-profit sector. "Foundations of Non-Profit Success" offers a comprehensive introduction to the basics of non-profit organizations. In this workshop, you will learn about:

  • Non-Profit Structure and Governance: Understand the 法律 structure of non-profit organizations, including board development and roles, 治理策略, 和规章制度.
  • Mission and Vision Development: Learn how to clearly define your organization's mission and vision to effectively guide your strategies and operations.
  • Fu
商业计划ning Tips for Starting a Business

Are you thinking of starting a business but don't know where to begin? 在这个网络研讨会上, our expert presenter will give you 10 business planning tips to help you start your entrepreneurial journey on the right path.

在研讨会结束时, you'll have a list of simple steps that you use to begin your business journey today!

Here are the business planning elements we'll review:

•    How to define the business idea
•如何验证这个想法
•定义客户
•    Understanding the competition
•了解行业
•管理
•解释价值和

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导师:Ramona Fantini
Ramona Fantini joined SCORE after selling her business. 最初, she worked in the pharmaceutical sector before moving into small business ownership, where she benefited from SCORE’s resources. Now, as a business mentor, she appreciates a new perspective.
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导师:凯伦·凯西
Karen Casey discusses her volunteer journey since retiring and moving to Bluffton in 2018. She joined SCORE as a business mentor and has taken on multiple roles, including delivering workshops, 获得赞助, 获得补助金. In 2023, Karen was honored as Mentor of the Year.
Compliance and Lessons Learned
Winning Government 合同 Session 3: Compliance and Lessons Learned

在最后一节课中, 我们会回顾培训, 法律, 安全, and other compliance requirements when working with government agencies.

讨论主题:

  • Highlight the differences in working with local, state or federal agencies
  • A panel discussion of "lessons learned" with government contractor representatives from the construction, 服务, and manufacturing/fabrication industries
Mastering the Bidding Process
Winning Government 合同 Session 2: Mastering the Bidding Process

This second session will dive deep into the bidding process, focusing on understanding and responding to RFPs, 战略提案写作, and compliance with government requirements.

讨论主题:

  • Navigating the RFP: Understanding What the Government Wants
  • The Anatomy of a Winning Proposal: Structure, Compliance, and Presentation
  • Avoiding Common Pitfalls in Proposal Writing
  • Strategic Approaches to Bid/No-Bid Decisions
Understanding the Fundamentals
Winning Government 合同 Session 1: Understanding the Fundamentals

This first session will help equip participants with a foundational understanding of government contracting, including essential terminologies, 机会的范围, and initial steps to get started.

讨论主题:

  • Introduction to 政府合同 Landscape
  • Deciphering Key Terminologies and Concepts
  • Overview of 政府合同 Platforms and How to Register
  • Identifying Potential Contracting Opportunities Relevant to Your Business
夏日灵魂护理虚拟水疗

SCORE Charlotte, in collaboration with Peacock Soul Care, presents the 夏日灵魂护理虚拟水疗! This Spa is designed to nurture business owners and entrepreneurs. This event is a conduit seeking to propel individuals into the destiny of their dreams!


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2002年,华盛顿特区
1-800-634-0245

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. 所有的意见, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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